Next-generation beauty
MyBeautyBrand is a beauty collaborations platform. We partner with the best global makeup artists and content creators in the world to co-create and power innovative, expert-formulated beauty products and brands. To do this, we use our expertise, infrastructure and proprietary end to end beauty platform. We create all of our products with performance in mind; highly pigmented, long-lasting and easy to use, with options for every skin tone and taste. Our products are cruelty-free and vegan and our packaging is recyclable with the Terracycle scheme.

Our collections are limited edition; we’re not about creating more waste for the planet - once they’re gone, they’re gone.