The Euphoria Effect

One of the trendiest programmes of 2020, Euphoria featured some of the most iconic makeup looks.

Scrolling through makeup artist Doniella Davy’s Instagram feed reveals an array of kaleidoscopic beauty looks which she designed for HBO’S hit show Euphoria. From glitter tears to technicolour gazes, lacquered lips, vinyl eyeliner and flashes of neon the mood is one of optimism and excess, unbridled experimentation and thrilling self- expression with cosmetics as the catalyst. And so you have ‘The Euphoria Effect’ - perhaps this year’s most subscribed makeup movement. We want in. Who wouldn’t?



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