Interview: Beauty for self-love

How creativity helped four makeup artists during tough times.

Creative Makeup Artist, Betty Traore, 26, from London created over 50 creative selfies during lockdown/the pandemic . . .

“I have a little set up in my house where I have my backdrop, my make-up supplies, ring light and camera and I do everything myself - from editing, styling, make-up, photography. I’m a one-woman band! I’m a night owl, and feel more creative then, but I’ll do looks in the morning to not be so nocturnal. I try to post up to three or four times a week, but I find quality is better than quantity - so I’d rather spend longer perfecting content than just putting out stuff for the sake of keeping up with Instagram. The creative process has helped me to escape from the current state of the world right now. It’s like therapy; the one time in the day where I’m not overthinking. With everything that’s been going on regarding Black Lives Matter, Covid-19 and climate change, creating art on my face has been the thing that has kept me sane and grounded. It’s very therapeutic and I get a huge sense of satisfaction when I am happy with the finished result, like - wow I really created that! Sometimes I am surprised myself at the art I create and the concepts that I can come up with.”
Makeup Artist Theresa DaviesTheresa Davies
Content Curator Frankie DarlingFrankie Darling
Makeup Artist and Content Creator Michael BrooksMichael Brooks


Makeup Artist Theresa Davies, whose shoots appear in Vogue Italia, L’Officiel Singapore and Elle Vietnam, 32, from Milton Keynes posted “far too many” selfies during lockdown...

“I was finding lockdown hard before I found the focus of doing my own makeup for Instagram. I set up in my lounge, sitting on the floor surrounded by all my makeup. The photos were just taken on my iPhone by me, it wasn’t the most glamorous set up, but it got the job done. It gave me a purpose during lockdown which was really important. I think mental health during lockdown and this pandemic in general has been a real problem, but if you are struggling and can create or focus on something it definitely helps.”


Content Curator, Frankie Darling, 23, from Belfast, Northern Ireland, has posted 60 photos during the pandemic...

“During lockdown I started off really strong, posting regularly every other day but then the motivation and inspiration started to fade as lockdown started affecting my mental health. I don’t really have a routine. I just create whenever I feel inspired, but I do prefer working during the daytime for the best lighting. I usually work on looks in my bedroom listening to music or a podcast. Being able to express myself creatively has really helped my mental health. Whenever I feel stressed or down, I like to sit with my makeup and just play. Sometimes I get a good look, and sometimes I don’t, but I always feel better afterwards. I definitely did not thrive and flourish during the whole of lockdown, and that’s okay. I needed to take some time off social media to refresh my creative energy, which I think is important!”


Makeup Artist and Content Creator, Michael Brooks, 28, from outside Toronto made makeup into a full-time job thanks to free time in lockdown...

“I do all of my beauty work, shooting and editing in my bedroom. When it comes to creative makeup, planning varies; sometimes I sketch it out, sometimes I digitally doodle over a selfie. I take and edit my photos and video all myself, shooting with my iPhone XS max, or longer videos on a DSLR camera. I’m usually most creative in the evenings, and I like to edit content during the day. I try to post on Instagram three to four times a week. Makeup has always been a creative outlet for me, playing with colour and shapes brings me joy. Because of the way 2020 unfolded, I’ve been fortunate to lean into that creative habit and even made a job out of it. For many creative people, lockdown allowed us to pour our unfiltered energy into doing what we love...with amazing results! It kept me going, gave me something to focus on while the world came to a halt. It’s also connected me to some amazing people around the world. My career progress would’ve looked different if lockdown hadn’t happened, which makes me sound happy about this year’s events - which I’m not. But it gave me the freedom of time, which in busy London, can often feel like a luxury, and I’m happy the way I spent mine helped me achieve goals I didn’t think were possible.”


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