With more than 230 stores spanning 43 states and growing, Luma is a nationally recognized active wear manufacturer and retailer. We’re passionate about active lifestyles – and it goes way beyond apparel.

At Luma, wellness is a way of life. We don’t believe age, gender or past actions define you, only your ambition and desire for wholeness... today.

We differentiate ourselves through a combination of unique designs and styles merged with unequaled standards of quality and authenticity. Our founders have deep roots in yoga and health communities and our selections serve amateur practitioners and professional athletes alike.




About Us

ByMe. London is a makeup brand built on co-creation, individuality and collaboration. Developed with our community in London, our cruelty free cosmetics deliver an intense pigment payoff for every skin tone and taste. 

We enable your self-expression and empower our community. 

Multi-purpose products with rich textures and colour for eyes, face, lips infused with good-for-you ingredients. 

We put you front of mind, invite you to play a role and be part of the picture. 

Available exclusively online via our peer-to-peer beauty platform MyBeautyBrand personalise your own e-store, share your ByMe. looks and earn commission.

MyBeautyBrand is a tool to empower and engage a new generation of entrepreneurs. Create your own business at home. 

Be your own #beautyboss.

Join us to discover, play and recommend.  

Open your MyBeautyBrand store today and shop your favourite ByMe. products. 


Community culture 

We speak with our community, we listen, we teach and we empower. 

MyBeautyBrand has real relationships with real conversations to put you at the top of the table. 

We fight for diversity and inclusivity, bringing together our community for group chats, masterclasses and events advocating beauty for all.